TikTok is exploding in popularity. Your brand needs a presence.
At 1 Billion monthly active users and counting, TikTok is the fastest-growing social media platform in recent memory. For reference, it took Instagram six years to reach half that many users. While the established user base is young (66% of users are under the age of 30), the median age of users is trending upwards and the stigma around older millennials and Gen X-ers joining the platform is rapidly fading.
So why is TikTok so popular? For one, the platform is largely free from the growing negative associations and frustrations that currently surround Instagram and Facebook. While legacy social media platforms are increasingly mired in the stress of curated self-promotion, interpersonal competition, and data privacy scandals, TikTok users see this new platform as a hub for discovery, laughter, and shameless joy.
The bottom line is that TikTok is poised to be one of the most important content distribution platforms within the next couple of years. As a consequence, it has the potential to become one of the most important advertising tools available to marketers. TikTok has very recently opened up a biddable ad platform to a select small number of agencies, and Liquid Social is proud to have beta access.
Liquid Social understands TikTok’s ever-changing trend waves and how to help your brand take advantage of them – whether your goal is brand awareness, conversions, or app downloads. We’d love to help your brand break into this vital new platform.